About Us

Minoti offers funky fashionable clothing for kids with character. Born and designed in UK, Minoti sells worldwide through its own facia stores and also within department stores, independents and multiple retailers spanning 6 continents. our many diverse ranges feature durable, well made and comfortable clothing, designed with an edge to make the Minoti boy and girl stand out from the crowd. The Minoti child is bursting with fun and personality, has a unique style and is always dressed to impress.


Minoti is a unique brand for unique kids, we provide quality apparel that combines modern designs and authentic details. The ranges are diverse and cover all fashion needs for kids, the width and variety of our collections mean customers can always find something to suit their style and their wardrobe. Our designs are inspiring and imaginative with an edge, combining unique style & classic pieces, vibrant colours and statement prints whilst remembering that kids should be kids. We pride ourselves on being sustainable, durable, of high quality and functional.

Innovation and style is a fundamental part of the Minoti philosophy and our objective is to create high-quality garments whilst maintaining our principles of high fashion and higher value.